The content of a website is essential in influencing the position on the results page for searches. They generally seek out these factors when analysing a web page for the keywords that are most important. This really is extremely important for search engine optimisation.
Google gives value to the words used on the headings on a website. This is used by the programming language used to generate web pages (HTML) to make heading in the text stand out. Great utilization of headings will help with search engine optimisation.
Search results give more weight to keywords located compared to rest at the beginning of a section of text. If there exists a paragraph of text it is best to break this up into sections that are smaller and have an HTML heading st albans SEO for every section. Every time the search engine sees a heading, it is going to start the prominence standards again.
Key Word closeness
Search engines like google also attach some relevance to keywords are to each other.
How many times a keyword or phrase happens on the page in comparison to the entire amount of words is defined as the keyword density. Google considers this when ranking a page to get a particular key word.
When writing copy to get a webpage it pays to reduce on the number of redundant words to increase the density of the chosen key words that we’re optimising for as this helps with search engine optimisation.
Search engines like google cannot analyse images on a website and are merely able to read text. This is called “Picture alt tag” in internet programming jargon and refers to the alternative text for the image.
There are pieces of text which can be clicked so that you can leap to other web pages. This text is usually highlighted and is known as “anchor tags” or “link text”. Google analyses the text use the information to rate the website and used here.
Overview: Page content
Headings, keyword prominence, proximity, density, hyperlink text and the significance of using “alt tags” for pictures to input a text description: All of these are essential for search engine optimisation and also have a part to play in getting to the very top of the search results for the key words which are essential to us.