Telephone Tracking allows you to monitor calls from your website and know exactly what marketing activity brought them whether it was from a different website, Google or your own paid search effort.
So no more will you need to figure how your caller has discovered you.
Why you want Call Tracking
Call tracking is an essential tool for any company that spends money on advertising across multiple stations. Customers with AdWords possess an inborn need to monitor the calls that are relevant to their key words, in order to understand which keywords deliver call conversions. call tracking Google Analytics Without visibility of telephone conversions, it’s not really possible to work out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions ?
Most customers are looking to monitor not just PPC, but also SEO, Screen, Affiliates, Social Media as well as Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic not to mention Bing PPC traffic. This is where the energy of a 3rd generation phone tracking system like Call Conversions Tracking comes in, as it allows you to see your ROI for every one of these vital channels not only Google PPC. This is essential actionable data allowing you to optimise the effectiveness of all your marketing channels, key to the success of any business.